KCP LIBRARY

McCabe, Scott

Marketing communications in tourism and hospitality: Concepts strategies and cases / Scott McCabe. - Amsterdame: Elsevier Ltd., ©2009. - 300p.: ill.; 25cm.

Includes bibliographical references and index.

978-0-7506-8277-0


Hospitality industry--Marketing
Tourism--Marketing
Communication in marketing.

GC 338.47910688 M478 2009

KCP LIBRARY

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The KCP Library provides quality resources and innovative services
that sustain and encourage the academic endeavors of the institution.

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1. Provide conducive learning environment to diverse users;

2. Assist users in locating and using information resources effectively and efficiently;

3. Acquire and update all library resources that support the academic endeavors of the institutions;

4. Collaborate with other institutions as a cost-effective means of expanding the resources and services;

5. Upgrade physical and technological infrastructure to enhance quality library services; and

6. Build varoius forms of learning resources to cater the current needs of its generation.