KCP LIBRARY

Kotler, Philip

Fundamentals of marketing for hospitality and tourism/ Philip Kotler, John T. Bowen, James C. Makens. - Singapore: Pearson, c2006. - 932 p.: ill.; 26 cm.

Includes index

978-981-06-9992-5


Tourism--Marketing.
Hospitality industry--Marketing.

GC 647.940688 K87 2006

KCP LIBRARY

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