KCP LIBRARY

Keller, Kevin Lane

Strategic brand management: building, measuring, and managing, brand equity/ Kevin Lane Keller. - 3rd ed. - Singapore: Pearson Education International, c2009. - 692 p.: ill.; 26 cm.

Includes bibliographical references and index

978-981-0697-40-2


Product management.
Brand name products.

GC 658.827 K29 2009

KCP LIBRARY

Mission

The KCP Library provides quality resources and innovative services
that sustain and encourage the academic endeavors of the institution.

Objectives

1. Provide conducive learning environment to diverse users;

2. Assist users in locating and using information resources effectively and efficiently;

3. Acquire and update all library resources that support the academic endeavors of the institutions;

4. Collaborate with other institutions as a cost-effective means of expanding the resources and services;

5. Upgrade physical and technological infrastructure to enhance quality library services; and

6. Build varoius forms of learning resources to cater the current needs of its generation.