KCP LIBRARY

Marketing management in the Philippine setting / (Record no. 12253)

000 -LEADER
fixed length control field 00582nam a2200181Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241211163845.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200803t2000||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 971-08-0087-6
040 ## - CATALOGING SOURCE
Original cataloging agency KCPL
Transcribing agency KCPL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number GC 658.89 D367 2000
Item number 2278
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Del Val, Edgar P.
245 10 - TITLE STATEMENT
Title Marketing management in the Philippine setting /
Statement of responsibility, etc. Edgar P. Del Val.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Manila :
Name of publisher, distributor, etc. Ateneo de Manila University Press,
Date of publication, distribution, etc. c2000.
300 ## - PHYSICAL DESCRIPTION
Extent 221p. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and an index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          KCPLibrary KCPLibrary 08/03/2020   GC 658.89 D367 2000 2278 08/03/2020 1 08/03/2020 Book
          KCPLibrary KCPLibrary 08/03/2020   GC 658.89 D367 2000 2277 08/03/2020 2 08/03/2020 Book

KCP LIBRARY

Mission

The KCP Library provides quality resources and innovative services
that sustain and encourage the academic endeavors of the institution.

Objectives

1. Provide conducive learning environment to diverse users;

2. Assist users in locating and using information resources effectively and efficiently;

3. Acquire and update all library resources that support the academic endeavors of the institutions;

4. Collaborate with other institutions as a cost-effective means of expanding the resources and services;

5. Upgrade physical and technological infrastructure to enhance quality library services; and

6. Build varoius forms of learning resources to cater the current needs of its generation.