KCP LIBRARY

Essentials of marketing management / (Record no. 14481)

000 -LEADER
fixed length control field 00489nam a22001697a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240726135807.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210528b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-971-98-1124-4
040 ## - CATALOGING SOURCE
Original cataloging agency KCPL
Transcribing agency KCPL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number GC 658.8 E78 2019
245 ## - TITLE STATEMENT
Title Essentials of marketing management /
Statement of responsibility, etc. William M. Pride.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Quezon city:
Name of publisher, distributor, etc. C&E Publishing,
Date of publication, distribution, etc. ©2019.
300 ## - PHYSICAL DESCRIPTION
Extent 386p.:
Other physical details ill.;
Dimensions 26cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ferrell, O.C.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
          KCPLibrary KCPLibrary 05/28/2021 2 GC 658.8 E78 2019 15931 07/26/2024 05/13/2024 1 05/28/2021 Book
          KCPLibrary KCPLibrary 05/28/2021 2 GC 658.8 E78 2019 16128 05/14/2024 05/13/2024 2 05/28/2021 Book
          KCPLibrary KCPLibrary 05/28/2021 1 GC 658.8 E78 2019 16189 05/30/2024 01/25/2024 3 05/28/2021 Book

KCP LIBRARY

Mission

The KCP Library provides quality resources and innovative services
that sustain and encourage the academic endeavors of the institution.

Objectives

1. Provide conducive learning environment to diverse users;

2. Assist users in locating and using information resources effectively and efficiently;

3. Acquire and update all library resources that support the academic endeavors of the institutions;

4. Collaborate with other institutions as a cost-effective means of expanding the resources and services;

5. Upgrade physical and technological infrastructure to enhance quality library services; and

6. Build varoius forms of learning resources to cater the current needs of its generation.