KCP LIBRARY

Services marketing: (Record no. 5936)

000 -LEADER
fixed length control field 00755nam a2200217Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230626152819.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-194-4659-01-1
040 ## - CATALOGING SOURCE
Original cataloging agency KCPL
Transcribing agency KCPL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number GC 658.8 W799 2016
Edition number 8th ed.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wirtz, Jochen
245 #0 - TITLE STATEMENT
Title Services marketing:
Remainder of title people, technology, strategy/
Statement of responsibility, etc. Jochen Wirtz, Christopher Lovelock.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hackensack, NJ:
Name of publisher, distributor, etc. World Scientific Publishing,
Date of publication, distribution, etc. c2016.
300 ## - PHYSICAL DESCRIPTION
Extent 783 p.:
Other physical details ill.;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries
Form subdivision Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer services
Form subdivision Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lovelock, Christopher.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme
Edition 8th ed.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          KCPLibrary KCPLibrary 08/03/2020   GC 658.8 W799 2016 15450 08/03/2020 1 08/03/2020 Book
          KCPLibrary KCPLibrary 06/26/2023   GC 658.8 W799 2016 15451 06/26/2023 2 06/26/2023 Book
          KCPLibrary KCPLibrary 06/26/2023   GC 658.8 W799 2016 15452 06/26/2023 3 06/26/2023 Book
          KCPLibrary KCPLibrary 06/26/2023   GC 658.8 W799 2016 15453 06/26/2023 4 06/26/2023 Book
          KCPLibrary KCPLibrary 06/26/2023   GC 658.8 W799 2016 15454 06/26/2023 5 06/26/2023 Book

KCP LIBRARY

Mission

The KCP Library provides quality resources and innovative services
that sustain and encourage the academic endeavors of the institution.

Objectives

1. Provide conducive learning environment to diverse users;

2. Assist users in locating and using information resources effectively and efficiently;

3. Acquire and update all library resources that support the academic endeavors of the institutions;

4. Collaborate with other institutions as a cost-effective means of expanding the resources and services;

5. Upgrade physical and technological infrastructure to enhance quality library services; and

6. Build varoius forms of learning resources to cater the current needs of its generation.