Business to business marketing management: (Record no. 5944)

000 -LEADER
fixed length control field 00700nam a2200217Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230626140659.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200803s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-138-68076-0
040 ## - CATALOGING SOURCE
Original cataloging agency KCPL
Transcribing agency KCPL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number GC 658.804 Z72 2018
Edition number 3rd ed.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zimmerman, Alan
245 #0 - TITLE STATEMENT
Title Business to business marketing management:
Remainder of title a global perspective/
Statement of responsibility, etc. Alan Zimmerman and Jim Blythe.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, NY:
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. c2018.
300 ## - PHYSICAL DESCRIPTION
Extent 438 p.:
Other physical details ill.;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Industrial marketing
Form subdivision Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Blythe, Jim.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Edition 3rd ed.
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          KCPLibrary KCPLibrary 08/03/2020   GC 658.804 Z72 2018 15425 08/03/2020 3 08/03/2020 Book
          KCPLibrary KCPLibrary 06/26/2023   GC 658.804 Z72 2018 15423 06/26/2023 1 06/26/2023 Book
          KCPLibrary KCPLibrary 06/26/2023   GC 658.804 Z72 2018 15424 06/26/2023 2 06/26/2023 Book

KCP LIBRARY

Mission

The KCP Library provides quality resources and innovative services
that sustain and encourage the academic endeavors of the institution.

Objectives

1. Provide conducive learning environment to diverse users;

2. Assist users in locating and using information resources effectively and efficiently;

3. Acquire and update all library resources that support the academic endeavors of the institutions;

4. Collaborate with other institutions as a cost-effective means of expanding the resources and services;

5. Upgrade physical and technological infrastructure to enhance quality library services; and

6. Build varoius forms of learning resources to cater the current needs of its generation.