Strategic marketing / David W. Cravens, Nigel F. Piercy.
By: Cravens, David W
Contributor(s): Piercy, Nigel F
Material type:
TextPublisher: Boston: The Mc Graw-Hill Companies, ©2010Edition: 9th edDescription: 784p.: ill.; 23cmSubject(s): Marketing -- Management | Marketing -- Decision makingDDC classification: GC 658.802 C898 2010
| Item type | Home library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book
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KCPLibrary | GC 658.802 C898 2010 (Browse shelf) | 1 | Available | 7365 |
Browsing KCPLibrary shelves Close shelf browser
| GC 658.8 Z48 2016 Services marketing: integrating customer focus across the firm/ | GC 658.802 B985 2019 Strategic marketing management/ | GC 658.802 C898 2006 Strategic marketing/ | GC 658.802 C898 2010 Strategic marketing | GC 658.802 L523 2008 Analysis for marketing planning/ | GC 658.802 W358 2019 How to write a marketing plan: define your strategy, plan effectively and reach your marketing goals/ | GC 658.804 Z72 2018 Business to business marketing management: a global perspective/ |
Includes bibliographical references and index
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