Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, Philip
Contributor(s): Armstrong, Gary
Material type: TextTextPublisher: Singapore: Pearson, ©2016Edition: 16th edDescription: 731p.: ill.; 28cmISBN: 978-981-47-1857-8Subject(s): Marketing | Marketing -- ManagementDDC classification: GC 658.8 K87 2016
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Book Book KCPLibrary
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GC 658.8 J54 2018 International marketing GC 658.8 K39 2009 Marketing: the core/ GC 658.8 K82 2015 Digital marketing/ GC 658.8 K87 2016 Principles of marketing GC 658.8 K87 2016 Principles of marketing GC 658.8 K87 2016 Principles of marketing GC 658.8 K874 2009 Marketing management/

Includes bibliographical references and index.

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