How to write a marketing plan: define your strategy, plan effectively and reach your marketing goals/ John Westwood.

By: Westwood, John
Material type: TextTextPublisher: United Kingdom: Kogan Page, c2019Description: 177 p.; 22 cmISBN: 978-0-7494-8483-5Subject(s): Marketing -- PanningDDC classification: GC 658.802 W358 2019
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