KCP LIBRARY

Product strategy and management/ Michael Baker and Susan Hart.

By: Baker, Michael
Contributor(s): Hart, Susan
Material type: TextTextPublisher: Jurong, Singapore: Pearson Education, c2007Edition: 2nd edDescription: 541 p.: ill.; 23 cmISBN: 978-981-06-9850-8Subject(s): Product management | New products -- ManagementDDC classification: GC 658.56 B167 2007
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Book Book KCPLibrary
GC 658.56 B167 2007 (Browse shelf) Available 13856

Includes bibliographical references and index

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