KCP LIBRARY

Principles of marketing/ David L. Kurtz.

By: Kurtz, David L
Material type: TextTextPublisher: Andover: Cengage Learning, c2010Description: 820 p.: ill.; 23 cmISBN: 978-981-4296-69-4Subject(s): MarketingDDC classification: GC 658.8 K96 2010
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Book Book KCPLibrary
GC 658.8 K96 2010 (Browse shelf) Available 7373

Includes bibliographical references and index

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