KCP LIBRARY

A preface to marketing management/ J. Paul Peter, James H. Donnelly.

By: Peter, J. Paul
Contributor(s): Donnelly, James H
Material type: TextTextPublisher: New York, NY: McGraw-Hill, c2011Edition: 12th edDescription: 258 p.: ill.; 26 cmISBN: 978-0-07-122111-5Subject(s): Marketing -- ManagementDDC classification: GC 658.8 P478 2011
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GC 658.8 P478 2011 (Browse shelf) Available 1286

Includes bibliographical references and index

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