KCP LIBRARY

Marketing management: Knowledge and skills/ Paul Peter, James H. Donnelly.

By: Peter, J. Paul
Contributor(s): Donnelly, James H
Material type: TextTextPublisher: Boston: McGraw-Hill Irwin, c2008Edition: 8th edDescription: 813 p.: ill.; 26 cmISBN: 978-0-07-127541-5 Subject(s): Marketing -- ManagementDDC classification: GC 658.8 P478 2008
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Item type Home library Call number Copy number Status Date due Barcode
Book Book KCPLibrary
GC 658.8 P478 2008 (Browse shelf) 1 Available 2254
Book Book KCPLibrary
GC 658.8 P478 2008 (Browse shelf) 2 Available 2264
Book Book KCPLibrary
GC 658.8 P478 2008 (Browse shelf) 3 Available 15202

Includes bibliographical references and index

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