KCP LIBRARY

Strategic marketing/ David W. Cravens, Nigel F. Piercy.

By: Cravens, David W
Contributor(s): Piercy, Nigel F
Material type: TextTextPublisher: New York, NY: McGraw-Hill/Irvin, c2006Edition: 8th edDescription: 726 p.: ill.; 26 cmISBN: 978-0-07-296634-3Subject(s): Strategic planning | Marketing -- ManagementDDC classification: GC 658.802 C898 2006
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Book Book KCPLibrary
GC 658.802 C898 2006 (Browse shelf) Available 1794

Includes bibliographical references and index

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