TY  - BOOK
AU  - Pereda, P.R.
TI  - Principles of marketing
SN  - 978-971-9905-75-2
U1  - GC 658.8 P434 2014 
PY  - 2014///
CY  - Intramuros, Manila
PB  - Mindshapers Co., Inc.
KW  - Marketing
N1  - Includes references
ER  -