Cravens, David W. <br/><br/>
Strategic marketing  
/ David W. Cravens, Nigel F. Piercy. 
 - 9th ed. 
 - Boston:  The Mc Graw-Hill Companies,   ©2010. 
 - 784p.:  ill.;  23cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management<br/>Marketing--Decision making
<br/><br/><label>Dewey Class. No.: </label>GC 658.802 C898 2010