TY  - BOOK
AU  - Cravens, David W.
AU  - Piercy, Nigel F.
TI  - Strategic marketing 
U1  - GC 658.802 C898 2010 
PY  - 2010///
CY  - Boston
PB  - The Mc Graw-Hill Companies, 
KW  - Marketing
KW  - Management
KW  - Decision making
N1  - Includes bibliographical references and index
ER  -