McCabe, Scott <br/><br/>
Marketing communications in tourism and hospitality:   Concepts strategies and cases 
/ Scott McCabe. 
 - Amsterdame:   Elsevier Ltd.,  ©2009. 
 - 300p.:  ill.;  25cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>978-0-7506-8277-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing<br/>Tourism--Marketing<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>GC 338.47910688 M478 2009