Journal of marketing theory and practice:  Volume 28, number 1 

 - Philadelphia:  Taylor and Francis Group, LLC,  Winter 2020. 
 - v.;  28cm. 
<br/><br/><label>ISSN: </label>1069-6679 
<br/><br/><label>Subjects--Index Terms: </label>Consumer goods. Corporate identity. Cause-related marketing. Business enterprises. Industrial firms. Selling. Marketing strategies. 
<br/><br/><label>Dewey Class. No.: </label>Sl J86 2020