TY  - BOOK
TI  - Journal of marketing theory and practice: Volume 28, number 1
SN  - 1069-6679
U1  - Sl J86 2020 
PY  - 2020///
CY  - Philadelphia
PB  - Taylor and Francis Group, LLC
KW  - Consumer goods
KW  - Corporate identity
KW  - Cause-related marketing
KW  - Business enterprises
KW  - Industrial firms
KW  - Selling
KW  - Marketing strategies
ER  -