TY - BOOK TI - Journal of marketing theory and practice: Volume 28, number 2 SN - 1069-6679 U1 - Sl J86 2020 PY - 2020/// CY - Philadelphia, PA PB - Taylor and Francis Group KW - Social responsibility of business KW - Packaging KW - Consumers KW - Cultural tightness-looseness KW - Knowledge management ER -