Perreault Jr., William D. <br/><br/>
Basic marketing:   A marketing strategy planning approach 
/ William D. Perrault Jr., Joseph P. Cannon, E. Jerome McCarthy. 
 - 17th ed. 
 - Boston:  Mc Graw-Hill,  ©2010. 
 - 758p.:  ill.;  28cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>978-007-131184-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Planning
<br/><br/><label>Dewey Class. No.: </label>GC 658.8 P454 2010