Journal of marketing theory and practice:  Volume 28, number 4 

 - Philadelphia, PA:  Taylor and Francis Group,  Fall 2020. 
 - v.;  28cm. 
<br/><br/><label>ISSN: </label>1069-6679 
<br/><br/><label>Subjects--Index Terms: </label>Sponsorship-linked marketing. Consumers -- Social media. Consumers -- Manners. Frontline employees -- Behavior. Food consumption. Ethics -- Sales personnel. Impulsive buying. Buyer-seller personality. Buyer-seller partnership. Advertising. Consumers -- Surfers. Consumer investment. Supply chains. Equity theory. Celebrity -- Buying behavior -- India. Prosumers. Home brewers. 
<br/><br/><label>Dewey Class. No.: </label>SL J86f 2020