TY  - BOOK
AU  - Westwood, John
TI  - How to write a marketing plan: define your strategy, plan effectively and reach your marketing goals
SN  - 978-0-7494-8483-5
U1  - GC 658.802 W358 2019 
PY  - 2019///
CY  - United Kingdom
PB  - Kogan Page
KW  - Marketing
KW  - Panning
ER  -