Kotler, Philip <br/><br/>
Marketing for hospitality and tourism/  
Philip Kotler,  John T. Bowen, James C. Makens.  
 - 5th ed.  
 - Boston: 	  Pearson,   c2010. 
 - 683 p.:   ill.;   28 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>978-0-13-245313-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry --Marketing<br/>Tourism--Marketing.
<br/><br/><label>Dewey Class. No.: </label>GC 647.940688 K87 2010