TY  - BOOK
AU  - Agustin-Acierto, Marife
AU  - Acierto, Gilfred Abad.
AU  - Gordonas, Annabelle
TI  - Distribution management
SN  - 978-621-427-051-4
PY  - 2019///
CY  - Manila : 
PB  - Unlimited Books
KW  - Distribution management
N1  - Includes bibliographical references; Ch.1. Introduction -- Ch.2. Emergence of marketing channels -- Ch.3. Components of marketing channels -- Ch.4. Channel management -- Ch.5. Marketing channel -- Ch.6. Designing marketing channels -- Ch.7. Selecting channel partners -- Ch.8. Evaluating channel member performance -- Ch.9. Context of channel management and distribution
ER  -