Kotler, Philip <br/><br/>
Marketing for hospitality and tourism/ 
Philip Kotler, John T. Bowen, James C. Makens 
 - 5th ed. 
 - Boston:  Pearson,   ©2010. 
 - 683p.:  ill.;  28cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>978-981-0697-50-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing<br/>Tourism--Marketing
<br/><br/><label>Dewey Class. No.: </label>GC 648.940688 K87 2010