TY  - BOOK
AU  - Hunt, C. Shane
AU  - Mello, John E.
TI  - Marketing
SN  - 978-1-259-09560-3
U1  - GC658.8 H939 2015 
PY  - 2015///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -