TY  - BOOK
AU  - David, Fred R.
TI  - Strategic management: : concepts and cases
SN  - 978-981-0697-98-3
U1  - GC 658.4012 D249 2011 
PY  - 2011///
CY  -  Boston: 
PB  - Prentice Hall, 
KW  - Strategic planning
N1  - Includes bibliographical references
ER  -