Keller, Kevin Lane <br/><br/>
Strategic brand management:  building, measuring, and managing, brand equity/ 
Kevin Lane Keller. 
 - 3rd ed.  
 - Singapore:   Pearson Education International,   c2009. 
 - 692 p.:   ill.;   26 cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>978-981-0697-40-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>Brand name products.
<br/><br/><label>Dewey Class. No.: </label>GC 658.827 K29 2009