TY  - BOOK
AU  - Keller, Kevin Lane
TI  - Strategic brand management: building, measuring, and managing, brand equity
SN  - 978-981-0697-40-2
U1  - GC 658.827 K29 2009 
PY  - 2009///
CY  - Singapore: 
PB  - Pearson Education International, 
KW  - Product management
KW  - Brand name products
N1  - Includes bibliographical references and index
ER  -