Baker, Michael <br/><br/>
Product strategy and management/  
Michael Baker and Susan Hart.   
 - 2nd ed.   
 - Jurong, Singapore:   Pearson Education,   c2007. 
 - 541 p.:   ill.;   23 cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>978-981-06-9850-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management. <br/>New products --Management. 
<br/><br/><label>Dewey Class. No.: </label>GC 658.56 B167 2007