Ferrell, O.C. <br/><br/>
Marketing/  
O.C. Ferrell, G. Tomas M. Hult, William M. Pride.   
 - Andover:   Cengage Learning,   c2013. 
 - 359 p.:   ill.;   26 cm. 
<br/><br/><label>ISBN: </label>978-1-2859-2206-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing. 
<br/><br/><label>Dewey Class. No.: </label>GC 658.8 F383 2013