Fisk, Raymond P. <br/><br/>
Services marketing / 
Raymond P. Fisk, Stephen J. 	Grove, Joby John. 
 - 4th ed. 
 - Andover:   Cengage  Learning,   c2014. 
 - 261 p.:   ill.;   26 cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>978-981-4624-54-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries --Marketing.
<br/><br/><label>Dewey Class. No.: </label>GC 658.8 F538 2014