TY  - BOOK
AU  - Fisk, Raymond P.
AU  - Grove, Stephen J. 
AU  - John, Joby
TI  - Services marketing
SN  - 978-981-4624-54-1
U1  - GC 658.8 F538 2014 
PY  - 2014///
CY  - Andover: 
PB  - Cengage  Learning, 
KW  - Service industries
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -