TY  - BOOK
AU  - Marshall, Greg W.
AU  - Johnston, Mark W.
TI  - Marketing management/ 
SN  - 978-1-259-09497-2
U1  - GC 658.8 M367 2015 2nd ed.
PY  - 2015///
CY  - New York, NY: 
PB  - McGraw-Hill Education, 
KW  - Marketing
KW  - Management.
N1  - Includes bibliographical references and index
ER  -