Futrell, Charles M. Fundamentals of selling: customers for life through services/ Charles M. Futrell. - 10th ed. - New York, NY: The McGraw-Hill Companies, c2008. - 651 p.: ill.; 26 cm. Includes index ISBN: 978-0-07-340469-1 Subjects--Topical Terms: Selling. Dewey Class. No.: GC 658.85 F996 2008