TY  - BOOK
AU  - Arens, Williams F.
AU  - Weigold, Michael F. 
AU  - Arens, Christian. 
TI  - Contemporary advertising/ 
SN  - 978-0-07-127543-9
U1  - GC 659.1 A681 2008 11th ed.
PY  - 2008///
CY  - New York:  	
PB  - McGraw-Hill/Irvin, 
KW  - Advertising.
N1  - Includes bibliographical references and index
ER  -