Moriarty, Sandra <br/><br/>
Advertising:   principles & practice/  
Sandra Moriarty, Nancy Mitchell, William Wells.   
 - 8th ed.   
 - Jurong, Singapore:  Pearson Education,  c2010. 
 - 685 p.:   ill.;   28 cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>978-981-0697-51-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising. 
<br/><br/><label>Dewey Class. No.: </label>GC 659.1 M854 2010