TY - BOOK AU - Thakur, K.C. TI - A textbook on retail advertising SN - 978-93-5053-180-8 U1 - GC 659.1314 T364 2014 PY - 2014/// CY - New Delhi: PB - Cyber Tech Publications, KW - Retail advertising. N1 - Includes bibliographical references and index ER -