Newsom, Doug

This is PR: the realities of public relations/ Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg. - 10th ed. - Australia: Wadsworth Cengage Learning, c2010. - 414 p.: ill.; 26 cm.

Includes bibliographical references and index

978-0-495-56905-3


Public relations.
Communication in marketing.

GC 659.2 N558 2010