TY  - BOOK
AU  - Newsom, Doug
AU  - Turk, Judy VanSlyke. 
AU  - Kruckeberg, Dean. 
TI  - This is PR: : the realities of public relations/ 
SN  - 978-0-495-56905-3
U1  - GC 659.2 N558 2010 10th ed.
PY  - 2010///
CY  - Australia: 
PB  - Wadsworth Cengage Learning, 
KW  - Public relations.
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -