Watson, Tom <br/><br/>
Evaluating public relations:   a guide to planning, research and measurement/  
Tom Watson and Paul Noble.   
 - 3rd ed.   
 - United Kingdom:   Kogan Page,   c2014. 
 - 199 p.:   ill.;   24 cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>978-0-7494-6889-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations  --Evaluation. <br/>Public relations 	--Case studies. --Evaluation  
<br/><br/><label>Dewey Class. No.: </label>GC 659.2 W337 2014