TY  - BOOK
AU  - Watson, Tom
AU  - Noble, Paul. 
TI  - Evaluating public relations: : a guide to planning, research and measurement/ 
SN  - 978-0-7494-6889-7
U1  - GC 659.2 W337 2014 3rd ed.
PY  - 2014///
CY  - United Kingdom: 
PB  - Kogan Page, 
KW  - Public relations
KW  - Evaluation.
KW  - Public relations 	
KW  - Evaluation
KW  - Case studies.
N1  - Includes bibliographical references and index
ER  -