Moutinho, Luiz <br/><br/>
Strategic marketing management/ 
Luiz Moutinho, Geoff Southern.   
 - Andover:   Cengage Learning,   c2013. 
 - 490 p.:   ill.;   23 cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>978-981-4369-56-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing  --Management. 
<br/><br/><label>Dewey Class. No.: </label>GC 658.8 M934 2013