Peter, J. Paul <br/><br/>
A preface to marketing management/ 
J. Paul Peter, James H. Donnelly.   
 - 12th ed.   
 - New York, NY:   McGraw-Hill,   c2011. 
 - 258 p.:   ill.;   26 cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>978-0-07-122111-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management. 
<br/><br/><label>Dewey Class. No.: </label>GC 658.8 P478 2011