TY  - BOOK
AU  - Peter, J. Paul
AU  - Donnelly, James H.
TI  - A preface to marketing management
SN  - 978-0-07-122111-5
U1  - GC 658.8 P478 2011 12th ed.
PY  - 2011///
CY  - New York, NY: 
PB  - McGraw-Hill, 
KW  - Marketing
KW  - Management.
N1  - Includes bibliographical references and index
ER  -