Peter, J. Paul <br/><br/>
Marketing management:   Knowledge and skills/ 
Paul Peter, James H. Donnelly. 
 - 8th ed. 
 - Boston: 	  McGraw-Hill Irwin,   c2008. 
 - 813 p.:   ill.;   26 cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>978-0-07-127541-5  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management.
<br/><br/><label>Dewey Class. No.: </label>GC 658.8 P478 2008