TY  - BOOK
AU  - Peter, J. Paul
AU  - Donnelly, James H.
TI  - Marketing management: : Knowledge and skills
SN  - 0-07-255217-4
U1  - GC 658.8 P478 2004 
PY  - 2004///
CY  - Boston: 
PB  - McGrawHill Irwin
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -